Brad SmithI do the hard work to make things simple.

bradley0612@googlemail.com

I design digital experiences. Currently I'm a Lead Digital Interaction Designer with RBC Royal Bank, in Toronto.

My time is spent fully integrated with RBC's design and product team, part of multiple agile squads with different focusses, delivering enhancements and new products features. The work requires me to balance the needs of design team, the product team, and our banking clients whilst also contributing to the RBC design system and libraries.

My work always values simplicity, usability and accessibility. I question everything, and I like to avoid trends. I ask questions and try to get to the heart of the problem. Most of all I'm open-minded.

I've been designing for over 12 years. My experience is predominently in UI/UX, but I place huge importance on being involved at all stages of the design process, especially research and frontend implementation. I also value time connecting with stakeholders and socialising ideas.

For early ideation I use a pen and paper, and conversation. Alongside sketching I use the likes of Figma and Mural to create alignment between parties, produce rapid high-fidelity prototypes to engage stakeholders, test with users, and iterate quickly.

In the past I practiced more in-depth prototyping by writing HTML and CSS, and occasionally JS where I could. Writing frontend code for design is controversial but beneficial in my opinion. Whilst this isn't part of today's workflow, having that background allows me to think in terms of reusable components, directly influence the accessibility aspects of a project, and speak the same language as frontend and backend developers.

I've designed for:

  • RBC Royal Bank
  • Historic Environment Scotland
  • Edinburgh Castle
  • Abrdn
  • Natwest
  • Tikkurila
  • The Scottish Government
  • Glasgow Life
  • Youth Scotland
  • Young Scot
  • Historic England
  • Celtic Connections
  • Scottish Courts and Tribunals
  • NHS Scotland
  • Scottish Housing Regulator
  • Drinking Water Quality Regulator
  • Harrison Stevens
  • Menzies Distribution
  • Edinburgh Fringe
  • Visit Scotland
  • Wood Mackenzie
  • Project Scotand
  • Scottish Enterprise
  • Northlink Ferries
  • Hemp Eyewear
  • Hemp MVMNT
  • and many more...

I've studied:

  • Glasgow Caledonian University - BA Hons Graphic Design for Digital Media
  • City of Glasgow College - HND Design and Visual Communication
  • edX - Introduction to Web Accessibility
  • Udacity - Web Accessibility by Google
  • Codecademy - Introduction to HTML, CSS and JS